A bit surprised no one's mentioned this yet, but, RIP to a man sometimes called the real-life Don Draper.
The original Buy-The-World-A-Coke hilltop ad came out the year before I was born, but I do recall seeing this Christmas version from the mid-to-late '70s:
Backer goes way beyond Draper, though. The Coke ad was just one in quite a line of notable ad campaigns from the '70s and '80s:



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