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  1. Movie Theater Food

    Suppose you had to pick a food for people to snack on absent-mindedly as they watched a blockbuster movie in the theater. Obviously, you'd optimize for tasty, popular finger foods, but what other qualities might you be interested in?

    The main reason people go to a theater is to see a movie, where 'to see' really means 'to watch and listen'. Theater designers and managers try to minimize the amount of ambient noise to enhance the soundtrack of the movie, even asking people beforehand ...